Upcload -new start up, sizing up clothing online

As far as more people are connecting with web through out the world, it is opening new doors for learning, connecting  with different cultures and for businesses as well. We are in an era where more people than ever before in history are using the web to shop online for a wide rage of items, from shoes to clothes to houses etc.

Customers are not only enjoying wide variety but a better customer service with improved technology online. Quality product with innovative customer service stands a company above to the other brands. This is the main reason many new start-ups are coming out in market with better ideas .

UPcload is a new startup with brilliant concept – uses your webcam to size you up for the clothes from the comfort of your own home. You pose (in clothing that’s tight enough) while UPcload takes a series of measurements to analyse the exact size and shape of clothing required.

UPcload has developed a system that can determine your measurements over the internet – all you need is a working webcam and a CD. Stand in front of your webcam, hold the CD in front of you, and you’re set. UPcload save your measurement profile online. UPcload has partnered with a number of stores that give UPcload information about the items it has on sale, which can then be matched up with your profile and recommended for you.

“The topic of clothing is very sexy,” UPcload co-founder Asaf Moses told Silicon Allee. “Everyone has clothes. But there is not a lot of innovation in clothes. We are igniting something here that is new.”

It’s been always considered that clothes online shopping has fallen shot – one of the biggest problem is that there doesn’t seem to be a fixed standard for a lot of items – a medium in one store can be the different size as medium in another, so it’s hard to get perfectly fit clothes. This service will lessen that  pain for customers.


Asaf and fellow co-founder Sebastian Schulze  are very much confident about their success. Asaf said at  launching months back, “We have had a great response. People can relate to this idea.” Some 50 percent of electronics are sold online, Asaf explains, and 61 percent of books, so why not clothing? And even better, the whole thing is scalable. “We hope to have hundreds and even thousands of people using it at the same time.”

Upcload office in Berlin which Asaf marked as supportive place for startups. All 12 hard working staff of the company are excited to take the company to the next level  aiming to become the benchmark and protagonist in social shopping.

According to preliminary testing by the folks at TechCrunch, the service is said to be promising though you can try it out for yourself. The service is now being tested with The North Face, and if things go well, you can expect more stores to hop onboard.  It will definitely give a new look to e-commerce industry.

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You Actually Fail, When You Do Not Execute.

Washington DC - National Museum of American Hi...

First electric bulb, which was created after 1000 tries.

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You might have a brilliant idea for a brilliant business or anything, I’m sure you have, don’t tell me you don’t.  Now you are afraid to execute, because you have lack of resources. You have assumed (which is making an ASS of U & ME) that you might not reach to your goal because you haven’t enough resources.

But what is the guarantee of your idea in market with all resources? You might have very expensive website for your on-line store with all technical assistant but who will  give you guarantee that  your online store is going to be very popular among the target community. Or who is giving you the guarantee that you are going to fail in your idea. Definitely no one can. To get the real situation you must not stick around with prediction and casting doubts. Market is a place which gives all resistance to new ideas.

In this situation if you want to be remarkable you have the only option to ship your art to face the bigger challenges of market resistance. Your art can show you the real picture of what works and what doesn’t, execution is most important element which leads you to make a difference.  Now its easy to create, learn and share more than ever in interconnected world.

Chances are you’ll be failed but this failure will give you enough knowledge of market and yourself. You will get where your shipping is necessary and your art lies.

So go for execution, break the rules, think out of the box and never avoid failing because if you do so, it will leave you unlearned in uncertainty and doubts. Which is worst than failure.

Tell me what’s on your mind and you’re afraid to execute. May be I can be of help.

All the best with execution!