Thinkinsights: A Data Site for Digital Marketers

Finally, the Think with Google team has launched its next project: ThinkInsights.  Google, the biggest data mover in the world sensing the importance of statistics in digital marketing and  introduces a one-stop shop for consumer trends, marketing insights and industry research. Thinkinsights is out of beta now.

Google explained it as,

Quick pop quiz:

  1. Based on search history, consumer demand for pretzels peaks in what month of the year?
  2. How much (in $) does search add to the world’s GDP?
  3. In 2011, what percent of people dreamed and brainstormed about their next vacation?
  4. What percent of the daily queries on Google.com have never been seen before?

“These are just a few questions that can be answered* on the new ThinkInsights with Google, our information and resource hub for marketers. The site is fresh out of beta and sporting a playful new look, helpful tools, more studies, the latest trends and exciting videos”, Google says.

Let’s have a look, What really it is about and how much it can be helpful in digital world,

ThinkInsights consists of five sections: Latest Insights, Research Library, Planning Tools, Facts & Stats, and Thinking Ahead. Many of the sections include links to related studies, articles, and videos.

Latest Insights;

 As its name shows, at Latest Insight section, one can keep himself informed with latest trends and insights of market. It is not only helpful for new startups but can keep update existing brands and businesses about market strategies and changing consumer behavior.

Research Library;

 

ThinkInsight’s Research Library section, is full of featured studies containing “custom research from Google and select partners, case studies, insights, interviews with thought leaders, soundbites from our many industry events, and more,” according to Google.
In the center of the Research Library page, you can go through featured case studies, featured videos, and featured infographics. And on the left sidebar, you’ll find the topics covering Industry, Media Platform, Audience, and Marketing Objective; all of these are broken into smaller sub-categories. Clicking on sub-categories, you’ll unveil case studies and videos etc, all covering different topics.

Planning Tools;


Think Insights offers Planning Tools that is helpful information from the search engine itself. Here you can find Real-Time Insights Finder if you have shortage of time and want a quick view of what’s available. The tool is in circular shape cut into five sections that let you discover what people are watching, looking for, and saying, how they’re searching and where they’re clicking. Hovering over a section gives you more options; click on one of those and you might find your way to another tool.

Facts and Stats;


Facts and Stats section provides useful statistics for presentation and businesses case studies related to industry, audience, media platform and marketing objectives.

Thinking Ahead;

Here are articles, videos and statistics about future trends and ideas aheading by think tanks based on consumer behavior and business case studies.
Thinkinsights is in fact a new information hub full of statistics, analysis, new trends and behaviors which can help you better look at your market and how you approach to your customers. You can find a lot more by clicking features and suffering and If you love statistics and marketing, you could easily get lost in there.
Good news is that Google has planned to do more with it. Which will definitely encourage businesses in right direction.

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Google and GoMo Help You Make a Mobile Site for Your Business

One of the reasons which makes me big fan of Google is that it is always in try to innovate and in development of  new services and products for the growing market.

Today Google has launched a mobile site development portal, GOMo – a new service that helps businesses to build  more mobile friendly site for smart phone users. This site is explaining more why your site should be mobile friendly by providing case studies, education and practices for businesses.
The opening mantra of the site reveals the purpose clearly.

GOMO has a lot of  material to learn. Here user can learn more about mobile site,  a mobile browser environment, and get help on improving a site’s mobile usability.

GOMO has also suggested the help of developers companies and provided their lists as well for the mobilization process. It seems like an advertising page for companies that develop and convert sites to the mobile environment.

It is important to keep that  if you are looking for a free mobile site conversion, Google does link to their “Mobilize your business” service to assists in the development for mobile landing pages for free. In case if full conversion to the mobile environment is needed, that’s not going to be free, at least if you’re using GoMo as your starting point.

Google has made this site public with this motivation,

 Most interesting part of the sites are a list of mobile site vendors and “Test Your Site” feature. You can test your current site, how it will look  and perform for your customer on mobile.

Even You can download the Agency Guide from the website to learn smartphone power in current business scenario.

“the initiative is designed to educate businesses about the mobile opportunity and empower them to build mobile-friendly sites.” , explained in Agency Guide.

Here is GOMO promotional video,